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Hi, I’m Yunjin Choi currently studying graphic design at ArtEZ Arnhem.


My works focus on visualizing identities through contextual research and diverse media. My approach to design is based on formulating visual language and creating Visual Coherence within a given context, using Typography, Books, and printed matters.









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Close or Bleach


An interactive website and chrome extension that warn having too many tabs open. Useless tabs can drain electricity and it causes emitting CO2 which makes corals bleach and die. Through website and extention, it shows how corals are bleached and dead according to the number of tabs you open, and all the elements are designed by using tab-like shape. Viewers can see the changes and messages from corals.

Exhibited at Rozet



Right: Extension designs changing according to the number of tabs.

Exhibition at Rozet, Arnhem

Have a Bite!



Cookies Promotion Visual Identity Design

A shape of biting cookies is used as a motif and where the cookies overlap the biting shapes, they become crumbs. Heart-like shape made by cropping the original motif is used for stickers which are commonly used in a shop. Developed into posters, name tags, banners, stickers, and a message card.

Work for G.Fassi Yonsei


poster series for each cookie
Variations - Name tag, Banner, Poster, Stickers for box, Card

Satellites



A book of satellite datasets that mimics the movement of a satellite hovering over the Earth. With a screw-binding that allows each page to rotate 360 degrees, the text is diagonally placed to form the shape of the orbit. The digit number codes of the satellites are translated into noise patterns that look like signals from satellites and overlap on the data like stars in the night sky.




Bumpy Nature



An Arnhem rediscovery project focusing on the beauty of rough nature. The organic shapes of bumps are inspired by wild nature which is not shaped by humans and they let viewers realize their uniqueness and active energy. The contrast between standardized tiles and organic shapes highlights the beauty of nature in Arnhem. The imprint that tiles give can be extended to a part of Arnhem city branding.


process: collecting images, sorting, and drawing
Passages

A magazine based on e-flux architecture essays collected, sorted, and arranged by the architectural concept in sociology, including three paces of places: first place(home), second place(workplace), and third place(public space). It is divided into three chapters, and it is presented in a non-linear sequence of 3(third place)-2(second place)-1(first place)-1-2-3 to emphasize the distinct features of each place and give monumentality to a book by creating a rhythm of outside-inside-outside of architecture. 

The page numbers move across the columns to indicate chapters, with a number aligned by the first column representing a first place, by the second column representing a second place, and by the third column representing a third place. Yellow pages indicate each article and white printing mimics the floor plan for an overview of the structure on the next page.

Team work with B‮a‬lint Korka‭, ‬Joy Chung‭, ‬Masha Nikiforova‭, ‬Soyoon Cha



page number: a number aligned by the first column representing a first place, by the second column representing a second place, and by the third column representing a third place.
inner pages - “The Clothed Home”, designed by Yunjin Choi

Nature Container


A typographical response to a book, Fish tank, which is showing experiments of interaction between fish and fish tank. I focused on interaction between nature and artifect as the writers did and I found fruit which is stuck in plastic container in supermarket. As fruit doesn’t fit completely into the container, it makes space. I tracked that space by lines and created letters out of lines that can say the interaction. As a final-result, I put it back to three-dimentional boxes in playful way which can also reminds fish tank.


process book

Flow Forward



A music magazine based on The Wire. It focuses on diverse experimental and avant-garde music that flow forward. Five lines representing rhythm and level which are essential for music are used on all the pages as a grid. Text and images are hung on the lines like notes and they are freely arranged and make rhythm.

The magazine has five chapters, and when the chapters go, the page numbers also go down accroding to the index navigator. It is designed horizontally long to exaggerate five grids and flowing rhythm. Bound by binding band.



inner pages

X: Unknown Pigments



A book based on Harvard X-Radiography collection. X-ray is used to reveal unknown pigments on paintings. Cover is designed to cover all side of the book to exaggerate mysterious and hidden elements. Heavy elements are shown as white and light ones are shown as black. I analyzed the ratio of black and arranged them from light(black) to heavy(white). In backside, I collected images with frames which cannot be shown when we see in front in real. Front and back images are put like one painting and they have similarities when we see throguh x-ray.



Having Talks


Having food and talks during dinner makes me fully filled physically and mentally. I organized dinner that we can actually eat talks, and these ingrediants compose our own bodies. Talks are mainly about worries, thoughts and imperfect answers that my friends and I have done as students learning graphic design. I archived all the process by photography and recorded as a book.



Process book
Photography series of dinner

BoOoOoing



A typeface inspired by spring🔗(not 🌸) To exaggerate its tension and popping movement, all the characters are aligned based on the middle of X-height. It doesn’t have upper case, it only has shrank and expanded versions.

Sold at GDA graduation show


Spring-bound type specimen book